Production Design and File Building
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Production Design and File Building *
Don’t let your best ideas flounder due to poor execution.
It all begins with an idea. Well, hundreds of ideas, usually, until you find just the right one. That idea is workshopped, tweaked, and finessed until it’s absolutely perfect.
Too often, the care stops there, but really, the execution of a great idea is almost as important as the idea itself. It’s a shame to see a really great idea shared with the world, and all LinkedIn wants to talk about is the wonky typography, or questionable alignment.
As a longtime production artist with design experience and a sharp eye for alignment, continuity, and brand requirements, I can ensure that your execution is every bit as precise and eye-catching as your big idea deserves.
A note about this page:
I am a dedicated employee; I keep clean records, I version control correctly, I use non-destructive editing, always. I will iterate until every stakeholder is happy, and every file sent to press will be pixel perfect.
Where I am not great, however, is collecting examples of my work and saving them before I lose access to the files. Thus, this section is a bit of a hodge podge, including a variety of examples across several different clients.
Now, I’m not generally one to toot my own horn, and I’m pretty much always anxious that I’ll oversell my abilities and end up letting someone down - my nightmare.
Which is to say, this non-exhaustive list of my past experience includes only pieces that I have executed successfully multiple times:
Any and all types of OOH and Digital OOH; high impact/extra-large scale OOH; wildpostings; social media; magazine ads; newspaper ads; online versions of magazine and newspaper ads; POS products; in-store promotions; standees; retail signage and merchandising; vehicle wrapping including public transit; following, adapting, and creating dielines; digital banners; backlit and digital billboards; in-app content; digital and mobile banners; brochures and catalogues; packaging; and typography.
I’m also super resourceful and a fast learner, and I have a great network of colleagues to reach out to with questions. So even if you don’t see what you’re looking for on the list, please reach out, let’s chat!
